GoToHealth Media Website Design - Build - Hosting
GoToHealth Media Designs and Builds WordPress Websites
We work with your Team to identify your key messages, the problems you solve for your clients, and the website structure and look and feel that will attract your ideal audience. Of course we do keyword research to confirm the best wording and main navigation tabs for your website.
We believe WordPress is the best website builder, along with a myriad of supporting plugins that make your website sit up and beg. (Website samples below were originally designed by GoToHealth Media.)
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Our Unique Website Design and Build Process for Healthcare Websites
A website is a tool for that, so make sure your website designer is bringing you what you want, not just building a pretty website. I call this having a “workhorse website” that works for you 24 x 7 x 365.
Sure. You can hire any website designer to build a pretty website. But pretty websites are not what gets you traffic, optins, or new clients.
We can help build or redesign your website – with 25 years’ experience in healthcare marketing messaging.
Here’s what an effective website does for you:
- It brings you traffic from the internet.
- It encourages OPTins to build your list and create relationships.
- It helps you convert OPTins into paying clients.
Let’s talk about each of these separately.
1. Website Traffic - How do You Get it?
The first thing we do is discuss what problems you solve for your clients. We work together on deep insight into what problems your clients have that need solutions. We talk about what mistakes they are making, and offer them new thinking.
We then do keyword research to see how many searches there are for the keywords we have chosen to attract clients. How many people are looking for solutions to a problem? What keywords are they using for search?
We then create a string diagram for your website (a structure for the pages we want to show in what order.) This is a simple table devoid of design, which shows the pages we will create a) in the main navigation (top names in a menu bar), and b) the sub-pages that will go under each main topic.
We focus the main messages on what problems you solve, and in what geographic location. That’s top priority. What you do and how you solve the problems is secondary.
You drive traffic by focusing first on solving client problems. What you do, and how you do it, comes after we get the traffic there.
This is a journey of discovery. We start measuring how many times people click on your website when they see you listed. We monitor what keywords are getting response and adjust them from time to time to enjoy more success.
2. OPTins - What are they? How do you get them?
Traffic by itself is just a first step. Traffic alone does not get you business.
An OPTin is an enticement for a website visitor to offer you their name and email address (and perhaps a bit more) that indicates they have visited your site and are interested in what you have to say. They are open to hearing more.
“Sign up for my emails” is not an effective OPTin. Everyone gets too many emails.
What you want to do is give something away for FREE that the visitor gets in exchange for sharing their name and email address. A checklist, access to a video, an informational PDF, etc. We play with your free give-away to see what is attractive.
Once that person OPTS in, you know they are interested. They are now on your email list. You want to build your email list. “The money is in the list,” as they say. Why? Because people on your list are potential paying clients.
So we measure the number of visitors to your website, and the number of times someone OPTS in to get your offer.
3. Convert OPTins into paying clients. How do you do it?
You don’t buy a personalized service from a complete stranger. You want to learn more about them first before you buy, especially when it pertains to your health.
So we develop a program of Nurturing your email list. Through email series, we learn what interests them and share how YOU can help.
Want to Know More? Let's Talk.
Interested in a Discussion?
Premium Hosting for WordPress Websites
GoToHealth Media Hosting Features
- Migrate your site for free
- Hosting cost included in many Packages
- Keep WordPress, and PHP up to date and patched
- Provide top-notch WordPress security and malware protection (with free malware cleanup off the bat!)
- FREE SSL certificate for your site (provides secure transactions
- Provide you with blazing fast load times
- Back up your site every night
- Proactive monitoring
- Multiple environments (LIVE and Draft versions)
- Prime Security- protection with Firewall, DDOS (denial of service) mitigation from attackers
- CDN – Content Delivery Network for faster delivery around the world
Add-On Services Available
- Automatic updates of Plugins, Themes and WordPress Core with Smart Plugin Manager (Out of date plugins are the source of over 50% of security incidents on WordPress.)
- Site speed boost with EverCache® – WP
- Malware cleanup if your site gets infected
- Google Analytics and Search Console results with monthly reporting and recommendations (This tells us what keywords are drawing visitors to your website.)
- eCommerce Platform with Woo Commerce
GoToHealth Media Hosting vs Others
Downtime/Performance:
Them: Notoriously slow due to overcrowded servers and CPU limits.
Us: No limitations on shared hosting, focus on finding the right plan for you.
Surprise Pricing:
Them: Pricing can increase up to 300% after the promotional term.
Us: Clearly stated pricing with no surprise increases.
Where we win with WordPress:
Them: Basic support doesn’t specialize in WordPress; offers generalized hosting and VPS plans.
Us: All customers receive expert WordPress support, specialized in WordPress.
Them: No specific enterprise offering; managed WordPress core updates included, others premium.
Us: Positioned well within the fully managed hosting space with specialized plans and automatic WordPress updates for all customers.
